Portfolio —
wovekind website | shopify
After nurturing Crown Nine into a beloved fine jewelry brand, I embarked on an alchemical rebirth: wovekind. This transformation responded to a post-pandemic world hungry for deeper connection, formalizing the sacred emotional terrain I was already guiding clients through.
The reimagined brand wove counsel, ceremony, and adornment into a tapestry where jewelry became more than objects—they became artifacts of meaning. My design for the digital realm mirrored this intention, creating a full-service portal for both tangible treasures and ethereal experiences.
I crafted every visual element—brand identity, web design, and product photography and wove in elements from the old identity using the foundation that had been laid with previous partners—while Freestate did web development.
crown nine | shopify
Crown Nine emerged as debut jewelry brand from the alchemical lab—a place where approachability melded with eternal craft. Built on pillars of joyful creation and holistic integrity, each piece invited wearers into a world of warm, earthy embrace.
The visual language of the brand was born through a divine collaboration, with brand identity and art direction conjured by Hollyoak House, while photographers Hannah Thornhill and Madeline Farrin captured the essence. Freestate did web development.
Here, fine jewelry shed its intimidation to become accessible treasure, grounded in both earth, artistry, and story.
golden hour folk template | squarespace
Drawing from years of intimate knowledge serving the modern wedding market as a jeweler, I created this Squarespace template for photographers who capture elevated rustic celebrations.
The design balances sophistication with earthiness, creating a digital gallery where warm, authentic moments shine against clean, modern lines and tells a story of human connection, what niche clientele are actually seeking.
Every element was carefully composed to showcase the photographer's work while evoking the perfect balance of organic luxury.
See it live >
(password “demo”)
Get Inside the Alchemical Lab
Explore my process—from high-converting email campaigns (75% open rates on abandon cart flows, $25K+ results on single campaigns) to art direction, branding, and product design with hella heart.
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