Kate Ellen — Natural Born Alchemist
For 15 years, I was the CEO of a boutique jewelry company that specialized in creating one-of-a-kind legacy pieces—treasures that told stories and celebrated the beauty of the human spirit.
My work as a jeweler rippled far beyond jewelry making because alchemists see the hidden gold in people and ideas, and recognize where the real light resides.
We take what seems difficult, worthless, or even broken and transform it. Many of my clients came to me with stories that were from the most challenging moments of their lives, and together we transmuted that pain into beautiful objects to wear with reverence.
In business, they say ‘game recognizes game’ for a reason. I can spot what makes an entrepreneur gifted and destined to succeed—and I can also see the limiting beliefs that might be holding them back, because I’ve walked these roads myself.
Here’s the dope (and hard) thing about having a business: it forces you to see yourself as you are. It puts you on the edge of growth, holding up a mirror to the places you’re resistant to changing and evolving—all while serving others and making money.
If done well, it’s a flow of self-mastery that not only transforms you but ripples out to serve the world. Because your business isn’t just a business; it’s a mirror, a teacher, and a force for good.
What does this deeper ethos have to do with your website?
Simple: if you’re unclear about who you are and what you offer, your website will feel bland, forgettable, or even self-sabotaging.
But when your story pulses from within, your website becomes a magnet for the people you’re meant to serve.
This is what motivates and excites me to get up each day — to enter the alchemical lab and bring my weird, special, cross-section of gifts into alignment so that others can express their fullest potential too.
If you’re curious, let’s chat. I ‘prolly got something spinning in my vortex just for you. Book with Me
Multi-passionate Aquarian Dream Girl
A shortlist of my weird talents, interests & gifts {in no particular order}
made my first website in 1997 ⁕ certified permaculturist ⁕ CAD ⁕ singer and songer-writer creating her first album over at Little Door ⁕ mom ⁕ interior design ⁕ meditation ⁕ retail design ⁕ packaging design ⁕ product photography ⁕ hypnosis ⁕ copywriting ⁕ SEO ⁕ coaching ⁕ online teaching and course design ⁕ paddle-boarding ⁕ near death experiences ⁕ human design ⁕ email campaign management ⁕ guitar ⁕ student of audio engineering ⁕ certified YNAB coach ⁕ gene keys ⁕ ethical sourcing ⁕ tarot ⁕ back-packing ⁕ energy work ⁕ event planning and production ⁕ breathwork ⁕ somatics ⁕ branding ⁕ artist development ⁕ dance ⁕ furniture design ⁕ product design ⁕ and of course, web design and development
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Creativity is not a solitary movement. — Clarissa Pinkola Estes
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Creativity is not a solitary movement. — Clarissa Pinkola Estes ✷
I Bring a Holistic Ethos
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Together, we craft websites and solutions with a long-term view—think of it as planting a redwood tree, not arranging a bouquet of grocery store flowers. We’ll prioritize the health of your team, your systems, and your overall business ecosystem, because sustainable growth isn’t just about looking good today. It’s about flourishing tomorrow, next year, and beyond.
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Where Data Comes from Many Sources
We embrace diverse data sources to drive decisions—team insights, client feedback, hard metrics, gut intuition, and yes, even a touch of magic. Think of it as a cosmic cocktail of logic and intuition for well-rounded solutions that drive real impact and change.
Addressing what works—and what doesn’t—within a website and business isn’t just about fixing problems. It’s about creating ripples of positive change for people, systems, and the world. I’ve seen it. I know it. And honestly, it’s kind of magical. Because when your business thrives, the world feels it.
And a Business Can be Healing
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Even our greatest challenges can be seen as valuable assets when we imagine they’re happening for our greater, highest good and learning. Think of it as the universe’s way of handing you a plot twist—because every hero’s journey needs one.
Because It’s All Happening For You
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What is Azure Vault?
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Enter the Blue Temple. The vast, celestial blue sky—the kind that feels infinite and full of possibility.
It’s the alchemical metaphor for the expansive, imaginative space where transformation begins. Trippy, right?
Alchemical Psychology Says…
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That when technology is cut off from the sacred, when we divide ourselves against our true natures, our expression and interactions can feel heavy and lifeless—like lead. Um, social media much??
We could re-enchant our digital lives? What if technology and digital spaces could become the vessels for the celestial, a bridge between the material and the imagination?
But what if…
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Re-Enchant Me, Baby
But here’s the secret sauce: using your imagination like a child isn’t just freeing; it’s revolutionary.
When we play, dream, and wonder, we tap into a bigger schema—a cosmic plotline where every challenge is a clue, every setback is a setup, and your website is a chance to rewrite the story of your life. Ditch the grown-up rules for a moment and embrace the magic of ‘what if?’
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Curiosity piqued? Go ahead, hit the button—
I know you want to.
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Transmute a Message
“Average is nothing to aspire to. The goal is not to fit in. If anything, it’s to amplify the differences, what doesn’t fit, the special characteristics unique to how you see the world.”
― Rick Rubin