digital storytelling that alchemizes your inner and outer world
substack stylist
web design
branding + identity
email marketing
copywriting
AZURE VAULT // realm of blue — the celestial, the imagination, the limitless expanse
Assume everything you make is a work of complete genius you don't quite understand yet. — Brian Eno
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Assume everything you make is a work of complete genius you don't quite understand yet. — Brian Eno ✷
Services
Azure Vault Studios translates the visions of entrepreneurs into eye-popping and heart palpitating digital stories — spreading beauty and impact like reverberating ripples.
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I style Substacks. Transform your newsletter into a visual brand experience that stops the scroll and makes you unforgettable in every inbox.
✴ Brand discovery session - In-depth interview to uncover your unique brand from every angle
✴ Custom brandbook - Your design compass for every future decision including thumbnails
✴ Core Substack assets - Wordmark, logo, header, welcome page, about page graphics, plus color and font selections
✴ Custom branded elements - Section dividers, buttons, specialty graphics, and other visual touches that make your Substack impossible to ignore -
Azure Vault transforms cluttered situations into crystal-clear design stories
✴ CEO strategy sessions to create an integrated plan for design and function to come together — supporting your core business activities
✴ Squarespace templated / custom design and development
✴ SEO, mobile optimization, all the the little things you don’t wanna think about or do — they get done
✴ Training and maintenance -
Our signature Brand Distillation takes you on a quest to discover the inner compass of your brand.
Let us be your guide, translating your essence into visuals that feel like a revelation. We’ll weave your brand’s Je ne sais quoi through every platform, touchpoint, and client interaction, creating a cohesive, magnetic presence that’s unmistakably you.
✴ In depth interview and reflection process to understand the psychology of both your brand and your ideal client
✴ Unearth core values, archetypes, and motivations so that we can build the visuals, voice, touch-points and customer journeys in alignment — and stop leaking time and energy on activities that ain’t you
✴ Final deliverable is a Brand Guidebook that will be your northstar for all creative projects, cross-collaborations, visuals, internal systems and customer facing journeys. -
Oh, wouldn’t you like to know…
I’m kate.
I see the parts of people they often keep hidden—the sparkle they’re too shy to share, the magic they don’t yet believe in.
I’m more than a web or graphic designer. As a former jewelry CEO, I see websites from an entirely different paradigm. Your website isn’t just a pretty face—it’s the hub of your strategy, the control center of your digital universe.
Just as alchemists transform lead into gold, I help you step into your brilliance and create a website that’s not just a site—it’s a vibe. Because the world doesn’t need more boring beige brands. It needs you, in all your weird, wonderful glory.
I also make music, write, mom, garden. You know, human stuff.
Work
Twirl a whirl around some of my favorite projects, curated over the span of my 15 year career as a founding CEO and freelance designer. It’s gewd, dude.
Matt McDavid Audio | Website Design | SEE LIVE SITE →
For audio engineer Matt McDavid, we created a portfolio site that lets his work speak volumes. Our approach centered on an interactive listening experience, showcasing his reel in a dynamic, engaging format that invites visitors to explore. To build trust and craft authenticity, we incorporated vintage textures and photo treatments throughout the design—visual choices that evoke the warmth and reliability of a classic tube amplifier.
brand concept + identity
website design + development
photography treatment
Wovekind began with a vision: to transform jewelry from mere object to sacred ceremony. As a jeweler, I witnessed the magic people sought—often unconsciously—in their search for personal adornment. Wovekind emerged as a conceptual journey, guiding people toward this profound truth. Every piece we create is designed not simply to be worn, but to be experienced—each one an heirloom carrying meaning, each interaction a ritual connecting past to future.
brand concept + identity // product
website design + development // partnership with Freestate
photography // partnership with Hannah Thornhill + Madeline Farrin
“kate gave me real confidence in our direction — she’s been instrumental in elevating my company” matt m.
“I feel like a whole new person.” catrina d.
“working with kate is like getting the best of an artist: all creativity, no angst.” me
Dear Diary (Aka The Blog)
